TikTok Creator Who Popularized 'Very Demure' Trend Didn't Trademark Her Catchphrase

By Bruce Wayne - Sep 5, 2024

TikTok creator Jools Lebron has garnered attention for her popular catchphrase, "Very Demure," which has become a staple in her social media content. However, despite the phrase’s growing popularity, Lebron did not trademark it, leading to potential challenges in protecting her brand. Here’s a closer look at the situation and its implications for creators navigating the world of intellectual property.

Rise to Fame with "Very Demure"

Jools Lebron gained significant recognition on TikTok with her unique and memorable catchphrase, "Very Demure." The phrase quickly resonated with her audience and became a defining element of her online persona.

Trademark Oversight

Despite the phrase’s popularity, Lebron chose not to trademark "Very Demure." This decision means that the phrase remains unprotected legally, which could lead to others using it without her permission or associating it with different brands.

Instagram // @joolieannie

Implications for Brand Protection

The lack of trademark protection could impact Lebron’s ability to control the use of her catchphrase and potentially benefit from its commercial value. It highlights a common issue faced by digital creators who may overlook intellectual property protection.

Lessons for Other Creators

Lebron’s experience serves as a cautionary tale for other content creators. It emphasizes the importance of considering intellectual property rights and trademarking unique phrases or branding elements to safeguard their creative work and prevent misuse.